This collaboration represents a significant milestone for both parties, combining Arēna Rīga’s reputation as the heart of sports and entertainment in the Baltics with Xiaomi’s vision to connect with communities through innovation and technology.

“Tonight, we turn the page to an exciting new chapter for our arena. While adopting a new name, we remain deeply committed to the values that have always defined us—delivering exceptional service to event organisers and creating unforgettable experiences for our visitors. For many years, we’ve proudly carried the name of Riga, establishing ourselves as a central hub for the Baltic region. Today’s announcement reflects a global trend where top venues partner with leading brands like Xiaomi,” said Mr. Ģirts Krastiņš, Chairman of the Board, Arēna Rīga.

Mr. Di Liu, General Manager of Xiaomi CEE & Nordics, expressed his enthusiasm for the partnership: “For the first time in Xiaomi’s history in this part of Europe, we are partnering with one of the region’s most iconic sports and entertainment venues. At Xiaomi, one of our core values is staying close to our fans and building meaningful connections with them. This partnership not only brings us closer to sports and music enthusiasts in Riga but also to audiences across Latvia and neighbouring countries. Together with the arena, we aim to elevate visitor experiences through technology and innovation. And this is just the beginning— soon, we look forward to announcing initiatives that further contribute to the local community.”

The partnership, which includes the rebranding of Arēna Rīga to Xiaomi Arēna until 2029, symbolises the arena’s commitment to embracing the digital age. By collaborating with Xiaomi, the venue aims to enhance its offerings, ensuring a modern, forward-thinking experience for all visitors. The partnership will also provide Arēna Rīga with the resources to grow and reinvest in improving its facilities.

Details of the agreement, including financial terms, remain confidential.

This partnership was facilitated by ACC Distribution, Xiaomi’s Baltic distributor. Mr. Regimantas Buožius, Chairman of the Board at ACC Distribution, remarked: “At ACC Distribution, we focus on bringing the latest technologies to the Baltic region. By integrating Xiaomi’s groundbreaking solutions with our expertise in understanding the Baltic market, we can create new opportunities for the benefit of the local community. We look forward to cooperating with Xiaomi on any such initiatives on the Latvian market in coming future.”

About Arēna
Since opening in 2006, Arēna Rīga has been a cornerstone of sports and entertainment in Latvia and the Baltics. The multifunctional venue hosts a wide range of events, including domestic and international sports competitions (notably hockey and basketball), concerts by world-renowned artists, cultural events, and conferences. Over the years it has hosted more than 2300 events and 8,9 million visitors.

About Xiaomi
Founded in April 2010, Xiaomi Corporation is a global leader in consumer electronics and smart manufacturing, with smartphones and smart hardware connected by an IoT platform at its core. Guided by its vision to “Make friends with users and be the coolest company in users’ hearts,” Xiaomi is committed to delivering innovative products with honest pricing, empowering people around the world to enjoy better lives through technology.

Xiaomi ranks among the top three global smartphone companies and operates the world’s leading AIoT (AI + IoT) platform, with approximately 739.7 million connected smart devices as of December 2023. With a presence in over 100 countries and regions, Xiaomi has been recognised on the Fortune Global 500 list for five consecutive years, ranking 360th in 2023.

About ACC Distribution
ACC Distribution is one of the leading technology distribution companies in the Baltic region. ACC Distribution covers the full adoption journey from regional market intelligence and expertise, channels, marketing, logistics and financial solutions to final delivery.
Intelligence and expertise. For more than 3000 clients and 300 vendors, ACC Distribution is the trusted partner to bridge global strategy and trends with localised execution, and to help stay ahead of the market and competition.